Casa Natima presents Señora Leona: tequila that’s wild by nature
A 100% organic tequila. The spirit is distilled at Casa Natima under our own NOM 1607 certification. Señora Leona is available in limited quantities through www.senoraleonatequila.com and select retailers. In 2026, Casa Natima is launching Señora Leona, a 100% organic tequila that honors Mexico’s history, culture, and indomitable spirit. Inspired by […]
Biopall Recognition of Casa Natima for Its Environmental Commitment
Biopall awarded Casa Natima a recognition for its use of biopallets throughout 2025. This practice reduced environmental impact by reusing agave bagasse and decreasing reliance on forest resources. Each stage—from cultivation to distribution—can add value to tequila by incorporating sustainability decisions that matter to today’s consumer. Biopall awarded Grupo Solave, Casa […]
Casa Natima: A Distillery Between Tradition and Modernity
Casa Natima masters both artisanal and modern processes to create tequila profiles tailored to global market demands. Innovation goes beyond production: Casa Natima implements green technologies to promote the sustainability of the tequila industry. The master distiller plays a crucial role in bridging tradition and modernity in the development of new tequila profiles […]
Why the Master Distiller is a key figure in the tequila-making process.
In a global market that values authenticity and creativity, the figure of the maestro tequilero (Master Distiller) emerges as the key strategist driving the growth and differentiation of tequila brands. Today’s Master Distiller merges ancestral wisdom with advanced technologies and sustainable practices, crafting unique flavor profiles. Their work not only elevates product quality but […]
More than a tradition: The importance of Tequila Tastings
Carlos R. Huízar, Master Distiller at Casa Natima, leading a Laelia Tequila tasting—Casa Natima’s signature spirit. Tequila tastings are a cultural tool that elevates the prestige of Tequila on a global scale. At Casa Natima, our Master Distiller, Carlos R. Huízar, is a specialist whose role also involves preserving and sharing the tequila-making tradition. […]
Introducing Laelia Tequila: Casa Natima’s First Original Spirit
Laelia represents the first brand of Casa Natima, Tequilera de Origen. Casa Natima’s tequilas are dedicated to preserving traditional methods of tequila making. Made in Amatitán, Mexico, Laelia complies with NOM 1607 under Grupo Solave, Casa Natima’s holding company. From the flower songs of the Nahua and a 500-year-old process comes a tequila refined […]
Tequila: A Cultural Icon That Thrives Between Tradition and Evolution
From the Golden Age of Mexican cinema to Hollywood films, tequila has been a part of the lives of many generations, both in Mexico and the US. Interestingly, tequila didn’t become a Mexican icon until the Mexican Revolution, well into the 20th century. Tequila remains a relevant spirit in today’s day and age thanks […]
Tequila’s Denomination of Origin: A National Heritage and International Treasure.
Tequila was the first Mexican product to obtain its Designation of Origin in 1974. According to data published by the European Union, 60% of consumers are willing to pay up to 30% more for a product that holds a designation of origin. The industry generates jobs for more than 100,000 Mexican families; has an […]
Tequila as the star ingredient in Mixology.
Tequila isn’t just Mexico’s most iconic drink; it’s also a versatile ingredient found in some of the world’s most famous cocktails. The most well-known example is the Margarita, a drink so popular that it appeared in TIME magazine in 1971 and has since remained a favorite cocktail in the United States. According to Yahoo Finance, […]
The “Premiumization” of Tequila.
Tequila has evolved beyond simply being an alcoholic beverage; we are witnessing a revolution in flavor profiles, where tequila houses are adopting more artisanal and modern approaches to distillation. From añejos in special barrels to blends of different tequila, each sip becomes a sensory journey beyond the traditional tequila experience. The “premiumization” of tequila refers […]
