The “Premiumization” of Tequila.

Tequila has evolved beyond simply being an alcoholic beverage; we are witnessing a revolution in flavor profiles, where tequila houses are adopting more artisanal and modern approaches to distillation. From añejos in special barrels to blends of different tequila, each sip becomes a sensory journey beyond the traditional tequila experience. The “premiumization” of tequila refers […]

“Habitantes”, a Campaign of Casa Natima.

. The Habitantes live among us; they inhabit the water, the land, the air, the fire, and the time; they watch over our lands and our Blue Agaves. They are present at every stage of tequila production. The wisdom of the Habitantes comes from ancestral knowledge intertwined with the vitality of innovation, which has allowed […]