Tequila: A Cultural Icon That Thrives Between Tradition and Evolution
From the Golden Age of Mexican cinema to Hollywood films, tequila has been a part of the lives of many generations, both in Mexico and the US. Interestingly, tequila didn’t become a Mexican icon until the Mexican Revolution, well into the 20th century. Tequila remains a relevant spirit in today’s day and age thanks […]
Tequila’s Denomination of Origin: A National Heritage and International Treasure.
Tequila was the first Mexican product to obtain its Designation of Origin in 1974. According to data published by the European Union, 60% of consumers are willing to pay up to 30% more for a product that holds a designation of origin. The industry generates jobs for more than 100,000 Mexican families; has an […]
Tequila as the star ingredient in Mixology.
Tequila isn’t just Mexico’s most iconic drink; it’s also a versatile ingredient found in some of the world’s most famous cocktails. The most well-known example is the Margarita, a drink so popular that it appeared in TIME magazine in 1971 and has since remained a favorite cocktail in the United States. According to Yahoo Finance, […]
The “Premiumization” of Tequila.
Tequila has evolved beyond simply being an alcoholic beverage; we are witnessing a revolution in flavor profiles, where tequila houses are adopting more artisanal and modern approaches to distillation. From añejos in special barrels to blends of different tequila, each sip becomes a sensory journey beyond the traditional tequila experience. The “premiumization” of tequila refers […]
“Habitantes”, a Campaign of Casa Natima.
. The Habitantes live among us; they inhabit the water, the land, the air, the fire, and the time; they watch over our lands and our Blue Agaves. They are present at every stage of tequila production. The wisdom of the Habitantes comes from ancestral knowledge intertwined with the vitality of innovation, which has allowed […]
